Ryan Martin: The Fireball Behind the Fame, Family, and Fortune

If you’ve been following Street Outlaws even half as long as we have, then the name Ryan Martin is no stranger to you. Known for his iconic Fireball Camaro and a racing record that keeps even the fiercest competitors on edge, Ryan has become a powerhouse in the street racing world. But behind the roaring engines and finish line victories, there’s a deeper story — one of grit, loyalty, and good old-fashioned hustle.

Photo by Mallory Elizabeth Photography

From Auto Shop to Asphalt Icon

Before he ever revved up for TV fame, Ryan was already deep in the game — just not in front of the cameras. His roots in the automotive world run deep thanks to BNR Performance, the Oklahoma-based shop he co-owns. Since 2015, BNR has been turning out high-performance builds and custom packages that gearheads drool over. The numbers speak for themselves: performance packages starting around $8,899, with some custom builds soaring up to $50,000. And those are just the publicly listed prices — the real magic often happens behind closed garage doors.

BNR isn’t just a business; it’s a statement. From high-octane modifications to custom diecast models of Ryan’s cars (yep, signed and everything), it’s clear this isn’t your average car shop. Ryan’s car isn’t just a tool for racing — it’s a rolling billboard for everything BNR stands for.

Photo by Fireball Camaro

The Power of TV Meets the Power of Horsepower

Street Outlaws gave Ryan a stage, but let’s be honest: the guy would’ve made it big with or without TV. Still, there’s no denying how the show boosted visibility for BNR Performance and Ryan himself. With cast members reportedly pulling in between $20,000–$30,000 per episode, plus residuals, it’s no wonder estimates put his net worth somewhere around $2 million. That’s a mix of show money and shop success — a combo most racers only dream about.

What makes Ryan’s setup so effective is the synergy. Fans of Street Outlaws become customers of BNR, and BNR clients turn into show watchers. It’s a smart loop, and Ryan plays it flawlessly.

Cherish: The Real MVP

Now, let’s shift gears a little — because as much as Ryan’s story is about racing and business, it’s also about love. His long-time partner Cherish Casey isn’t just in the background cheering him on. She’s side-by-side with him at BNR Performance, helping manage both the shop and his chaotic street racing career.

Photo by Mallory Elizabeth Photography

Their story? It started with a blind date. No fame, no flashy rides, just two people meeting the old-school way. Back then, Ryan Martin wasn’t a name you'd find on Google. Cherish stood by him through the climb, the chaos, and the championships. That’s the kind of loyalty you can’t buy — and you rarely see it in the world of reality TV.

In fact, one of the most beautiful things about their relationship is how naturally they’ve integrated their lives. From parenting their son Dax in Oklahoma City to managing travel, races, and business, they juggle it all. And for those curious — no, they don't seem to wear wedding rings, but their bond runs deeper than a piece of jewelry ever could.

Keeping It Real, On and Off Screen

Ryan isn’t afraid to speak his truth either. When asked during an Instagram Q&A if Street Outlaws was staged, his response was as straightforward as his racing style: “There isn’t really a way to stage a show about racing. All of the races, wrecks, and even the fighting is 100% real.” That raw honesty? Fans eat it up. It’s why his fanbase stays loyal — Ryan’s the real deal, no smoke and mirrors.

A Family That Races Together…

At the end of the day, what makes Ryan Martin truly stand out isn't just his skills behind the wheel — it's the team behind him. Cherish, Dax, BNR Performance, and the Street Outlaws family all play a role in his story. While other TV couples might crash and burn under the spotlight, Ryan and Cherish are proving that even in the wild world of street racing, love and loyalty can go the distance.

So the next time you see the Fireball Camaro tearing down the strip, just remember — behind every rev of the engine and every checkered flag is a story of hustle, heart, and a whole lot of horsepower.